What content do you need for a website?

Start with what you sell, who it is for and the questions people ask before making an enquiry. Use your real business details rather than copying another company’s text.

For each service, note its purpose, relevant limitations and the next action. Do not add guarantees, prices or operating hours that have not been approved.

Keep public website material separate from customer records and account secrets.

• Approved business name, operator relationship and contact destinations.
• Service descriptions and any agreed public pricing or quotation policy.
• Original logo files and images with permission to publish.
• Product details or examples, clearly distinguishing concepts from client work.
• Useful FAQs and approved privacy or service information.

Tell the studio whether you need writing, editing, photography, illustrations or product data preparation. The quotation should distinguish these responsibilities from building the pages.

Use a named reviewer to confirm factual accuracy and media permissions. A visual placeholder is not an approved production asset.

A document alone will not reveal a heading that wraps poorly on a phone or a contact link that points to the wrong destination. Review the actual preview with real approved content.

Keep confidential data out of review forms. Make the final content and launch decisions separately.